SIMDI Group has signed as an associate partner of PSM FIFA World Cup coverage.
At a ceremony held at Public Service Media (PSM), the agreement was signed by the Deputy Managing Director of PSM Mohamed Ikram Abdul Latheef and General Manager of SIMDI Group Mishal Ibrahim Mohamed Didi.
PSM is tirelessly working to deliver a good coverage for the viewers, the Deputy Managing Director of PSM said speaking at the ceremony. He expressed hope the partnership with SIMDI will further enhance the quality of the coverage.
Meanwhile, General Manager of SIMDI Group Mohamed Yooshau Saeed noted the company attaches importance to interests of the public and assured to cooperate with PSM to deliver a better programme.
SIMDI Group is the first private company to sponsor PSM FIFA World Cup coverage.