Maldives Marketing and Public Relations Corporation (MMPRC) has participated in South Asia's Travel and Tourism Exchange (SATTE) trade fair in India to advertise tourism abroad.
SATTE is the first promotional activity taken part by Maldives this year to advertise tourism and is the largest tourism fair held in South Asia. The three-day fair held in New Delhi is participated by more than 1,000 exhibiters from 50 countries. MMPRC stated that 19 tourism companies and 28 tourism related parties have taken part in exhibiting their services in the fair.
The Maldivian stand in the fair is designed to exemplify an underwater restaurant and many activities are being held to raise interest among visitors to the stall, where visitors are given an opportunity to taste locally made Maldivian food.
In addition, a social media campaign is being conducted to promote Maldives as a tourist destination. The lucky draw winner from the campaign would be given a chance to visit Maldives to spend a holiday.
MMPRC stated numerous efforts are ongoing to advertise Maldives as a tourist destination and preparations are underway to conduct more promotional activities this year. MMPRC has announced a record 1.7 million tourists arrived in Maldives in 2019.