Maldives Marketing and Public Relations Corporation (MMPRC) has hosted a photo exhibition in Russia as part of the efforts to promote the Maldives as a top-of-the-mind safe haven destination in the Russian market.
MMPRC collaborated with National Geographic Traveller Russia for a physical photo exhibition in two major cities. The physical exhibition will be held from June 16 to 30, in Moscow followed by an exhibition in St. Petersburg.
The exhibit in Moscow is held at Tverskoy Boulevard, one of the main streets with high daily traffic. The exhibit in St. Petersburg will be held in Kirov Central Park, a dynamically developing cultural and recreational space, suitable for audiences of different age groups and interests. It is estimated to attract a total of 3-5 million people as the exhibits are held during summer, said MMPRC.
The exhibition will feature photos showcasing the breathtaking natural scenery of the Maldives and the local island lifestyle. The photos highlight the four tourism products and the unique variety of experiences offered in the Maldives such as diving with whale sharks, flying aboard a seaplane, and surfing the majestic waves.
Furthermore, the photographs represent the Maldives as a safe haven destination due to the unique geography and the natural socially distanced islands. In addition to the physical exhibit, materials of the exhibition will be featured and published by the Russian National Geographic website, National Geographic social media handles, and a virtual photo exhibition.
Several initiatives have been conducted and are underway to market the Maldives in the Russian market.