Maldives Marketing and Public Relations Corporation (MMPRC) and industry partners have marketed the destination at one of the biggest global trade fairs, FITUR 2022, held in Madrid, Spain.
FITUR 2022, conducted from January 19-23, is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets globally. FITUR brings together travel agencies, wholesalers - tour operators, hotels and accommodation, carrier companies, leisure and culture, infrastructures, Spanish official organisations, and travel media.
The B2B and B2C events offer excellent business opportunities, access to qualified and relevant travel buyers, influencers, and market professionals. Over 42,000 trade visitors and more than 20,000 general public visitors are expected to attend the event, while around 2,500 journalists from 33 countries will cover the event.
The Maldives is represented at the fair by MMPRC along with 13 registered industry partners including Book Me Maldives, Intour Maldives, Lets Go Maldives, Travel Connection, Sun Ocean, Perfect Voyage, Roam Maldives, Lily Hotels, Villa Hotels and Resorts, Brennia Kottefaru, the Standard Hurawalhi Maldives, Medhufushi Island Resort and Finolhu Baa Atoll Maldives.
MMPRC is participating in the global trade event to market the destination as a safe haven offering unique experiences to tourists, under its marketing strategy which focuses on maintaining destination momentum and increasing arrival numbers from Spain and around the globe. Through the event, MMPRC will provide the latest travel guidelines, information about the unique geographical formation of the scattered islands of the Maldives, and the stringent safety measures in place in resorts, guesthouses, liveaboards, and hotels.
By the end of December 2021, Spain was the 7th top source market to the Maldives. In 2021, a total of 1,312,706 tourists arrived in the Maldives out of which 37,186 were from Spain, which is 2.8% of the total arrivals.