Maldives Marketing and Public Relations Corporation (MMPRC) has brought a team of writers and editors from prominent publications from the Middle East for a familiarisation trip. The team is visiting the Maldives for the trip from March 4-10.
The writers and editors visiting the Maldives on the trip are from major luxury and lifestyle publications of the Middle East, particularly from Saudi Arabia, which is highly popular among affluent audiences. The team will publish articles and pieces on Maldivian hospitality, which is expected to help maintain destination momentum and increase booking and arrivals from countries like Saudi Arabia from the Middle East, according to MMPRC.
The trip provides the Maldives with the perfect opportunity to promote the destination as a safe haven for travellers from Saudi and other countries in the Middle East through online articles, publications, and the individual social media platforms of the visiting team. The trip is part of the marketing strategy for the Middle Eastern market, which focuses on building greater brand awareness and promoting different segments of tourism available in the Maldives for luxury, family, and honeymoon travelers from this market.
Through such activities, MMPRC aims to provide the latest information about the travel guidelines, promote resorts, hotels, guesthouses, and liveaboards; advocate the strict health and safety measures in place; and advertise the unique experiences available to Middle Eastern tourists from the Maldives. The strategy further emphasizes promoting the unique geography of the scattered islands, which provides natural social distance for tourists, making it one of the safest destinations in the world.
The Maldives received 3,189 arrivals from Saudi Arabia in January 2022. Saudi Arabia was among the top source markets in 2021 as well, ranking sixth overall.