Maldives Marketing and Public Relations Corporation (MMPRC), along with industry partners, has showcased “All Things Maldives” at the NATAS Holidays 2022 event, held in Singapore. The fair will take place from August 12-14, 2022 at Singapore EXPO Hall 5.
NATAS Travel Fairs, launched in 1987, is a biannual affair that features different tourism products with the best travel deals for the market. Since inception, NATAS has been able to accumulate over 2.4 million visitors and is one of the most popular travel fairs among Singaporeans. NATAS Holidays showcases members’ latest products, trends and destinations. Attracting an average of over 100,000 visitors each run, the NATAS Travel fair brings in outbound travel agents, national tourist organisations, airlines, hotels، and other travel-related services under one roof.
MMPRC is accompanied at the fair by 23 participants from 12 companies. Through this event, MMPRC aims to market the unique geographical features of the Maldives and its products, including resorts, hotels, guesthouses and liveaboards, the different segments, and unique experiences awaiting tourists in the Maldives.
Participation in the event comes as part of MMPRC’s marketing strategy for the South East Asian (SEA) market, especially the Singaporean travellers. It aims to promote the Maldives as the most preferred destination, emphasising the close proximity and cultural aspects which make the Maldives ideal for travellers from this region.
The event provides a platform for industry partners to showcase and promote their products, whilst giving the destination the chance to achieve pre-pandemic arrival numbers and increase overall numbers from the region. An Outdoor Advertising Campaign is also being carried out coinciding with the fair, in which destination video ads are placed in prominent areas of Singapore such as HDB Hub, Jurong Point, and Bedok Town Square.
From January to July 2022, the Maldives welcomed 18,489 tourists from the SEA market. MMPRC has been holding several activities targeting this market, including joint-marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, E-Learning programs and other events.