Maldives Marketing and Public Relations Corporation (MMPRC) has successfully concluded the Tourism Marketeers Evening 2022, hosted to collect feedback, ideas, and opinions from the tourism industry stakeholders for the destination marketing strategies for the Maldives for the year 2023.
The event with a total of 41 tourism professionals taking part in the event from a diverse range of travel trade vocations including managing directors, general managers, sales and marketing managers, and other relevant tourism professionals.
MMPRC said stakeholder input has always been a key component of the strategic planning process adding that continuing the annual Tourism Marketeers Evening, following a two-year hiatus due to the COVID-19 pandemic, is one of several activities conducted throughout the year to gather industry ideas and feedback.
Speaking at the event, the Chief Executive Officer (CEO) and the Managing Director Thoyyib Mohamed stated that MMPRC has always prioritised working in collaboration with the industry when crafting the strategies that promote the Maldives as a destination.
MMPRC revealed the Tourism Marketeers Evening saw discussions on marketing activities such as fairs, roadshows, and familiarisation trips, as well as exchanging ideas on markets, segments, social media, and promotional materials and one of the most exciting discussions, under the theme of working together through challenges, was on addressing uncertain situations that arise within the industry due to external factors, geopolitical circumstances, and averting and dealing with such crises as one.
MMPRC said the marketing efforts conducted throughout the year are in part a coordinated effort by all industry partners in the Maldives. By the end of August 2022, MMPRC has marketed the Maldives at 32 fairs, three roadshows in seven cities, 16 familiarisation trips, six virtual events 12 joint promotions, and 12 social media campaigns. Additionally, 63 other marketing campaigns had been conducted to great success.