NDTV Food has featured a special episode on Maldivian gastronomy, expected to reach over 130 million households and 20 million individual users via their mobile application.
The show is titled Food and Flavours from the Sunny Side of Life. The programme featured Mohammed Haneef, the Chef De Cuisine at Lux* South Ari Atoll. The 20-minute episode provides an introduction to Maldivian cuisine and features popular local dishes. The episode also details Maldivian food sustainability practices, the health benefits of Maldivian cuisine, outdoor cooking experiences, and the fresh farm-to-fork experience. The episode was digitally promoted on NDTV, NDTVfood.com and their social media platforms.
NDTV has been a pioneer in news television and digital journalism for more than 25+ years in India. The gastronomy episode will help to maintain a destination presence on high-impact channels. The episode will also help promote the local cuisine and uniqueness of traditional Maldivian flavours to the Indian market who are eager to explore different cuisines.
India was the largest market for the Maldives in 2021 in terms of arrivals, with over 278,740 travellers and a market share of 22.6%. It is the largest source market for the Maldives this year as well as of October 2022. India is the top source market for the Maldives with over 186,388 arrivals so far.